BardTech

The post The Atlantic poaches Alex Hardiman from Facebook to lead product appeared first on BardTech . The Atlantic has hired Facebook’s Alex Hardiman to head up its business and product efforts. She’ll join in the fall from Facebook, where she’s been serving as the social media giant’s head of news products . In her new role, Hardiman will focus on digital consumer revenue, audience experience and product strategy, leading The Atlantic’s product, engineering, data and growth teams. “ I’ve always been a news person,” Hardiman said in a Facebook post. “It’s my passion during the workday and my guilty pleasure on nights and weekends. It’s why I spent a decade at The Times before coming to Facebook to help tackle some of the company’s formidable news challenges, and it’s why I’m now joining The Atlantic at a unique moment in its history.” Hardiman joined Facebook in 2016, just as criticism against the platform for its role in spreading “fake news” began to spread like wildfire. She...

The post Facebook poaches new CMO Antonio Lucio from HP appeared first on BardTech . Amidst Facebook’s biggest branding crisis, it’s just hired a veteran CMO formerly of Pepsi and Visa to boost the social network’s external image and cross-promote features inside its apps. Antonio Lucio today announced he’ll be leaving his role as HP’s CMO after three years to take that post at Facebook starting September 4th. He’s replacing Gary Briggs, who in January said he’d be stepping down after five years to advise companies and work with the Democrats. Lucio’s hispanic background and his efforts to champion inclusion will bring needed diversity to Facebook’s management, whose CEO, COO, CFO, CTO and CFO are all white. Lucio will report to Chief Product Officer Chris Cox and be part of Chief Operating Officer Sheryl Sandberg’s leadership team.  Facebook confirms he’ll work across the company’s family of apps, including Instagram and WhatsApp, which both lack a named CMO. Prior to HP, Lu...