The post Ipsy’s new subscription delivers full-size beauty products, not samples appeared first on BardTech . Ipsy, the beauty box subscription service and e-commerce site founded in 2011 by YouTube creator Michelle Phan, is expanding its business beyond sample-sized products. The company today is debuting a more expensive “ Glam Bag Plus ” subscription, which will ship customers five full-sized products for $25 per month. The move aims to capitalize on Ipsy’s established customer base who now trust Ipsy’s beauty products recommendations to the point they’re willing to pay upfront for full-sized products, instead of only samples with the option to later shop online for the products they liked. It may also help attract a new customer who doesn’t find value in samples – which are sometimes one-use products, or packaged poorly compared with their full-size counterparts, making them difficult to travel with or throw in a purse. So far, Ipsy’s curation has been succeeding – it t...