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Eventbrite just made some pricing changes as it moves toward an IPO

The post Eventbrite just made some pricing changes as it moves toward an IPO appeared first on BardTech . Reaching event organizers to help them sell tickets isn’t cheap. Eventbrite — the 12-year-old, San Francisco-based ticketing company that announced plans last week to go public and sell $200 million worth of shares on the NYSE — has been losing money since 2016, posting losses of $40.4 million in 2016, $38.5 million for 2017 and $15.6 million so far this year. Now the company is trying to make up for some of those losses by announcing a new pricing scheme. Today, it sent customers a note explaining that for those using its “Essentials” package (unlike its “Professional” package, whose bells and whistles include customer support, customer questions for attendees and more), reduced prices are coming for many of its customers. Specifically, payment processing fees are dropping from 3 percent to 2.5 percent. Fees for ticket are falling from .99 cents to .70 cents. The moves don’t...

Eventbrite files for $200 million IPO

The post Eventbrite files for $200 million IPO appeared first on BardTech . Eventbrite filed an IPO today for $200 million, confirming reports earlier this summer that the event-planning company plans to go public later this year. According to the document , the company plans to raise $200 million from selling Class A shares, but has yet to list the price per share. As for what Eventbrite intends to do with the new funds, many are pointing to the need to recover the company’s recent losses. While the company reported a net profit of $201.6 million in 2017, operating and loss expenses still left the company unprofitable that year. The company reported a net loss of $38.5 million in 2017 and a loss so far in 2018 of $15.6 million. However, the company does report a net revenue growth of 51 percent and reported a net revenue of $142 million so far in 2018. The filing lists Goldman Sachs as a lead underwriter and bolsters the company’s commitment to providing a platform to “creator...