The post SmartBear expands software testing market reach with Zephyr acquisition appeared first on BardTech . When a couple of long-established players are competing hard in any given market, one easy way to expand that market is to simply combine forces. That’s what SmartBear Software did today when it bought Zephyr , a fellow software testing firm with deep reach into the Atlassian Marketplace. Terms of the deal were not disclosed. Zephyr gives SmartBear a tool that includes Zephyr for Jira. Jira is the popular issue tracking software from Atlassian favored by many developers. In fact, Zephyr is the top grossing app in the Atlassian Marketplace, boasting over 18,000 teams using the tool to execute over 40 million tests, according to information supplied by the company. That kind of reach appealed to SmartBear CEO Justin Teague. The company claims the combined organizations will give them one of the most complete software testing product portfolios in the market. “The acquisit...