The post Facebook poaches new CMO Antonio Lucio from HP appeared first on BardTech . Amidst Facebook’s biggest branding crisis, it’s just hired a veteran CMO formerly of Pepsi and Visa to boost the social network’s external image and cross-promote features inside its apps. Antonio Lucio today announced he’ll be leaving his role as HP’s CMO after three years to take that post at Facebook starting September 4th. He’s replacing Gary Briggs, who in January said he’d be stepping down after five years to advise companies and work with the Democrats. Lucio’s hispanic background and his efforts to champion inclusion will bring needed diversity to Facebook’s management, whose CEO, COO, CFO, CTO and CFO are all white. Lucio will report to Chief Product Officer Chris Cox and be part of Chief Operating Officer Sheryl Sandberg’s leadership team. Facebook confirms he’ll work across the company’s family of apps, including Instagram and WhatsApp, which both lack a named CMO. Prior to HP, Lu...