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Getting personal: Funding rises for software-driven tastemakers

The post Getting personal: Funding rises for software-driven tastemakers appeared first on BardTech . Joanna Glasner Contributor More posts by this contributor Global unicorn exits hit multi-year high in 2018 Boston-area startups are on pace to overtake NYC venture totals It has the feel of a science fiction plot. A young man heads online to look up deals on things he likes. Slowly, the tables turn. Now, it’s the computer that starts telling him what he wants. Buy these pants. Play this song. Eat this pizza. Date this girl. Read news with this political spin… OK, I lied. This isn’t sci-fi at all. It’s the current reality. And it’s the kind of thing venture capitalists seem keen on funding. An analysis of Crunchbase data shows that global venture funding for personalization and recommendation platforms has surged in recent quarters. Investors are pouring billions into the space, creating a string of newly minted unicorns relying on algorithms to customize music streams,...