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Twitter announces new policy and certification process for ‘issue ads’

The post Twitter announces new policy and certification process for ‘issue ads’ appeared first on BardTech . Twitter continues to roll out new policies aimed at increasing transparency, particularly around political advertising. Amidst ongoing concerns about Russian election interference and misinformation on social media, the company recently announced political ad guidelines and launched an Ads Transparency Center where you can find more information about advertisers. Initially, however, Twitter’s stricter standards were limited to ads for U.S. federal election candidates and campaigns. Now it’s announced a policy around the broader category of “issue ads.” In a blog post , Twitter’s vice president of trust and safety Del Harvey and its general manager of revenue product Bruce Falck said the policy affects two categories: * Ads that refer to an election or a clearly identified candidate, or * Ads that advocate for legislative issues of national importance In both cases,...